Make Every Dollar Count
A small business can’t afford to advertise everywhere and hope something sticks. It needs to know who should see a message and what that person ought to do next. A call, a booked appointment or an order is easier to judge than a pile of impressions.
We start with the result you want and work backward. Google Ads may be right for urgent searches; email or social posts may suit repeat customers. You get a plan tied to a goal instead of a collection of disconnected campaigns.
We agree on what a useful result looks like:
Campaign Planning
Before we run anything, we ask what would make the expense worthwhile. More forms, phone calls or orders are practical goals. We use that answer to choose the channel, set a budget and show later whether it worked.
Common Advertising Mistakes
A campaign may look busy and still fail to pay for itself. We check these common problems before suggesting that you put more money into advertising.
What Marketing Costs
You’ll see the cost of buying ads and the fee for running them. We keep them separate, so there’s no confusion.
Cost depends on where we advertise, who else competes for that audience and how much writing or design the campaign needs. We price those pieces up front.
You choose the monthly ad amount. We can recommend a starting point and explain what results may be realistic for that budget.
We manage search and social ads, writing the message, choosing the audience and improving the page people click through to.
Newsletters, useful posts and follow-up messages help you keep contact with people who already know your business.
Running Ads Already?
If you’re already advertising, ask us to check the numbers. We’ll explain where the money is going and which parts may be wasting it.
Answers About Advertising
Where should I put my first ad?
We start where a customer is closest to calling or buying. For many services, that’s Google search. If the bigger need is keeping past customers interested, social media or email may be a better use of money.
Can I start with a small amount?
You can start with a budget tied to one goal. We review what the first few weeks produce and decide together whether to raise it, lower it or pause. No need to commit to spending forever.
Can I see where the money went?
Of course. You’ll see what was spent, what it produced in calls or sales and what we adjusted along the way.
Will you handle our social posts?
Yes. We handle the post schedule, pictures and words, then publish for you. You don’t have to find time to do it yourself.